Executive Development Programme in Programmatic Innovation
-- ViewingNowThe Executive Development Programme in Programmatic Innovation is a certificate course designed to empower professionals with the latest programmatic advertising skills. This course highlights the importance of data-driven marketing and automation in the digital advertising industry.
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โข Programmatic Advertising Fundamentals
โข Data Analytics and Marketing Attribution
โข Audience Segmentation and Targeting Strategies
โข Real-time Bidding and Auction Dynamics
โข Cross-channel Programmatic Campaign Management
โข Creative Optimization and Dynamic Content
โข Fraud Detection and Brand Safety Measures
โข Programmatic Innovation: Emerging Trends and Future Developments
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