Advanced Certificate in Programmatic for Startups
-- ViewingNowAdvanced Certificate in Programmatic for Startups: A Comprehensive Course for Career Advancement in the Rapidly Evolving Programmatic Advertising Landscape. In today's digital marketing era, programmatic advertising has become a critical component for startups to reach their target audiences efficiently.
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โข Advanced Programmatic Advertising Fundamentals • Understanding Programmatic Ecosystem • Data Management Platforms (DMPs) • Demand Side Platforms (DSPs) • Supply Side Platforms (SSPs) • Ad Exchanges • Real-Time Bidding (RTB) • Programmatic Ad Formats
โข Audience Targeting • Audience Segmentation • Lookalike Audiences • Cross-Device Targeting • Contextual Targeting • Behavioral Targeting • Retargeting • Audience Management Strategies
โข Programmatic Ad Operations • Campaign Setup • Ad Tag Management • Ad Creative Management • Bid Management • Attribution Modeling • Ad Verification • Fraud Detection • Viewability Standards
โข Advanced Analytics • Performance Metrics • Conversion Tracking • Attribution Analysis • Cross-Channel Tracking • Data Visualization • Advanced Reporting • Predictive Analytics • Machine Learning Applications in Programmatic
โข Programmatic for Mobile • Mobile Programmatic Landscape • In-App Advertising • Mobile Web Advertising • Mobile Ad Formats • Mobile Measurement • Cross-Device Tracking • Mobile App Monetization Strategies
โข Programmatic for Video • Video Advertising Formats • Connected TV (CTV) • Over-The-Top (OTT) Advertising • Programmatic Video Supply Chain • Video Ad Serving • Video Completion Rates (VCR) • Engagement Metrics for Video Advertising
โข Programmatic for Audio • Audio
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