Masterclass Certificate in Programmatic Bidding Strategies
-- ViewingNowThe Masterclass Certificate in Programmatic Bidding Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This course focuses on programmatic bidding strategies, a critical aspect of digital marketing that uses advanced algorithms and machine learning to automate the buying of ads, ensuring maximum reach and ROI.
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โข Unit 1: Introduction to Programmatic Bidding Strategies
โข Unit 2: Understanding Programmatic Advertising
โข Unit 3: Programmatic Bidding Fundamentals
โข Unit 4: Key Programmatic Bidding Platforms
โข Unit 5: Data Analysis and Optimization
โข Unit 6: Real-time Bidding (RTB)
โข Unit 7: Private Marketplaces (PMP)
โข Unit 8: Advanced Programmatic Bidding Strategies
โข Unit 9: Programmatic Bidding Metrics and KPIs
โข Unit 10: Case Studies on Programmatic Bidding Success
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