Professional Certificate in Blue Ocean Strategy for Product Managers
-- ViewingNowThe Professional Certificate in Blue Ocean Strategy for Product Managers is a comprehensive course that empowers learners with the essential skills to create uncontested market space and make competition irrelevant. This certificate course highlights the importance of value innovation, a key concept in blue ocean strategy, that focuses on creating new demand and offering greater value to customers.
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Here are the essential units for a Professional Certificate in Blue Ocean Strategy for Product Managers:
• Blue Ocean Strategy: An Introduction
• Value Innovation: The Core of Blue Ocean Strategy
• Blue Ocean Strategy Tools: The Strategic Canvas
• Market Segmentation and Customer Profiling
• Tipping Point Leadership: Driving Value Innovation
• Blue Ocean Strategy Formulation: The Four Actions Framework
• Blue Ocean Strategy Implementation: Overcoming Organizational Barriers
• Blue Ocean Strategy and Business Model Innovation
• Metrics for Measuring Blue Ocean Strategy Success
These units cover the key concepts and practical applications of Blue Ocean Strategy for product managers, with a focus on value innovation, market segmentation, and strategy implementation. By completing this course, learners will be equipped with the tools and frameworks to create uncontested market space and make the competition irrelevant.
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