Advanced Certificate in VP and Content Strategy for Growth
-- ViewingNowThe Advanced Certificate in VP and Content Strategy for Growth is a comprehensive course designed to equip learners with essential skills for career advancement in content strategy and leadership. This program focuses on the importance of content strategy in driving growth and engaging audiences, addressing industry demand for professionals who can lead content teams and develop effective, data-driven strategies.
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โข Advanced VP and Content Strategy: An Overview
โข Building a Content Strategy for Growth
โข Understanding Your Audience: Persona Development and Segmentation
โข Content Planning and Creation: Tailoring Content for Different Stages of the Customer Journey
โข Measuring Content Success: Metrics and Analytics for Content Strategy
โข Leveraging SEO for Content Strategy: Keyword Research and Optimization
โข Paid and Earned Media: Amplifying Your Content Strategy
โข Content Distribution and Promotion: Channels and Tactics for Reaching Your Audience
โข Scaling Your Content Strategy: Technology, Process, and Team
โข Case Studies: Successful Content Strategy in Action
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