Executive Development Programme in Leading-Edge Hotel Marketing
-- ViewingNowThe Executive Development Programme in Leading-Edge Hotel Marketing is a certificate course designed to equip hospitality professionals with the latest marketing strategies and techniques to excel in the highly competitive hotel industry. This program emphasizes the importance of data-driven decision making, digital marketing, and brand management in driving business growth and customer engagement.
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GBP £ 140
GBP £ 202
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โข Hotel Marketing Fundamentals: Understanding the basics of hotel marketing, including market research, branding, and positioning.
โข Digital Marketing for Hotels: Exploring the latest digital marketing trends and techniques, such as social media, email marketing, and search engine optimization (SEO).
โข Revenue Management for Hotel Marketing: Learning how to optimize pricing and inventory strategies to maximize revenue and profitability.
โข Hotel Sales and Distribution Channels: Understanding the various sales and distribution channels, such as direct bookings, online travel agencies (OTAs), and global distribution systems (GDS).
โข Customer Relationship Management (CRM) for Hotels: Implementing effective CRM strategies to build customer loyalty and retention.
โข Content Marketing for Hotels: Creating engaging and informative content to attract and retain customers.
โข Data Analytics for Hotel Marketing: Using data analytics to measure and improve marketing performance.
โข Hotel Marketing Technology: Staying up-to-date with the latest hotel marketing technology, such as hotel management systems, marketing automation, and artificial intelligence (AI).
โข Crisis Management for Hotel Marketing: Developing crisis management plans to handle negative publicity and reputation management.
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