Global Certificate in Hotel Digital Marketing: Strategies for Growth
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โข Hotel Digital Marketing Fundamentals: Understanding the digital landscape, hotel online presence, and the role of digital marketing in the hospitality industry.
โข Website Optimization: Best practices for hotel website design, user experience, and conversion rate optimization.
โข Search Engine Marketing (SEM): Strategies for hotel search engine optimization (SEO) and pay-per-click (PPC) advertising.
โข Social Media Marketing: Leveraging social media platforms for hotel brand awareness, reputation management, and guest engagement.
โข Content Marketing: Creating and curating valuable content to attract, engage, and retain hotel guests.
โข Email Marketing: Building effective hotel email campaigns for guest communication, loyalty programs, and promotions.
โข Online Travel Agencies (OTAs) & Metasearch Engines: Maximizing visibility and revenue through OTA and metasearch strategy and management.
โข Analytics & Reporting: Measuring and analyzing hotel digital marketing performance, setting key performance indicators (KPIs), and making data-driven decisions.
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