Certificate in Hotel Search Marketing for Success
-- ViewingNowThe Certificate in Hotel Search Marketing for Success is a comprehensive course designed to equip learners with essential skills for career advancement in the highly competitive hospitality industry. This program focuses on the importance of search marketing in hotel sales and operations, providing students with a deep understanding of search engine optimization (SEO), pay-per-click (PPC) advertising, and other digital marketing strategies tailored for hotels.
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โข Unit 1: Introduction to Hotel Search Marketing
โข Unit 2: Understanding the Hotel Booking Journey
โข Unit 3: Keyword Research for Hotel Search Marketing
โข Unit 4: Optimizing Hotel Listings for Search Engines
โข Unit 5: Local SEO for Hotels
โข Unit 6: Paid Advertising for Hotel Search Marketing
โข Unit 7: Metrics and Analytics for Hotel Search Marketing
โข Unit 8: Reputation Management for Hotels
โข Unit 9: Content Marketing Strategies for Hotels
โข Unit 10: Social Media Marketing for Hotels
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