Certificate in Hotel Search Engine Fundamentals
-- ViewingNowThe Certificate in Hotel Search Engine Fundamentals is a comprehensive course designed to equip learners with essential skills for success in the hotel and hospitality industry. This course focuses on search engine optimization (SEO) and marketing (SEM), providing a solid foundation in hotel search engine fundamentals.
7,150+
Students enrolled
GBP £ 140
GBP £ 202
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โข <strong>Hotel Search Engine Optimization (SEO)</strong>: Understanding the basics of SEO and how it applies to hotel listings on search engines.
โข <strong>Keyword Research</strong>: Identifying the right keywords to target for hotel search engine optimization.
โข <strong>On-page Optimization</strong>: Strategies for optimizing hotel website pages for search engines.
โข <strong>Local SEO</strong>: Techniques for improving local search engine visibility for hotels.
โข <strong>Google My Business</strong>: Setting up and optimizing a Google My Business account for hotels.
โข <strong>Link Building for Hotels</strong>: Strategies for building high-quality backlinks to hotel websites.
โข <strong>Analytics for Hotel Search Engine Optimization</strong>: Measuring and tracking the success of hotel SEO campaigns using analytics tools.
โข <strong>Hotel Search Engine Marketing (SEM)</strong>: Introduction to paid search advertising for hotels on search engines.
โข <strong>Hotel Review Sites Optimization</strong>: Strategies for improving hotel visibility on review and booking sites.
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