Executive Development Programme in Segmentation Strategy Design
-- ViewingNowThe Executive Development Programme in Segmentation Strategy Design is a certificate course that holds significant importance in today's data-driven business world. This programme focuses on teaching learners the essential skill of market segmentation, which is crucial for understanding customers and their unique needs, ultimately leading to tailored products and services.
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โข Introduction to Segmentation Strategy Design: Understanding the basics, importance, and benefits of segmentation strategy design.
โข Market Segmentation: Definition, approaches, and techniques for segmenting markets.
โข Segmentation Criteria: Identifying and selecting the most relevant criteria for segmentation.
โข Secondary Research and Data Analysis: Techniques and tools for collecting and analyzing data.
โข Customer Segmentation: Segmenting customers based on demographics, psychographics, behavior, and values.
โข Product Segmentation: Segmenting products based on features, benefits, and customer needs.
โข Competitive Segmentation: Segmenting competitors based on strengths, weaknesses, opportunities, and threats.
โข Segmentation Strategy Implementation: Steps, tools, and best practices for implementing a segmentation strategy.
โข Measurement and Evaluation: Techniques and metrics for measuring the effectiveness and success of a segmentation strategy.
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