Masterclass Certificate in Segmentation & Marketing Strategies
-- ViewingNowThe Masterclass Certificate in Segmentation & Marketing Strategies is a comprehensive course that equips learners with essential skills for career advancement in marketing. This program delves into the importance of market segmentation, targeting, and positioning, providing a solid foundation for developing effective marketing strategies.
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Unit 1: Introduction to Market Segmentation
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Unit 2: Understanding Target Marketing
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Unit 3: Consumer Behavior and Psychographics
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Unit 4: Demographics and Firmographics in Segmentation
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Unit 5: Geographic and Behavioral Segmentation Strategies
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Unit 6: Benefit Segmentation and Positioning
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Unit 7: Data Analysis Techniques for Segmentation
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Unit 8: Developing Effective Marketing Strategies for Segmented Markets
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Unit 9: Case Studies: Segmentation and Marketing Strategies in Action
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Unit 10: Future Trends and Best Practices in Segmentation & Marketing Strategies
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