Certificate in Next-Gen Programmatic Advertising
-- ViewingNowThe Certificate in Next-Gen Programmatic Advertising is a comprehensive course designed to empower learners with cutting-edge programmatic advertising skills. In an era where data-driven marketing is king, this course is of paramount importance as it equips learners with the ability to leverage automation, machine learning, and AI to deliver highly targeted and relevant ads.
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โข Introduction to Programmatic Advertising
โข Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
โข Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
โข Data Management Platforms (DMPs) and Audience Targeting
โข Programmatic Ad Formats: Display, Video, and Native Ads
โข Next-Gen Programmatic Technologies: Automation, AI, and Machine Learning
โข Programmatic Ad Measurement and Analytics
โข Fraud Detection and Brand Safety in Programmatic Advertising
โข Cross-Device and Cross-Channel Programmatic Strategies
โข Future Trends and Best Practices in Next-Gen Programmatic Advertising
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