Certificate in Consumer Behavior and Market Research Fundamentals
-- ViewingNowThe Certificate in Consumer Behavior and Market Research Fundamentals is a comprehensive course designed to equip learners with essential skills in understanding consumer behavior and market research techniques. This course emphasizes the importance of analyzing market trends, consumer preferences, and buying patterns to make informed business decisions.
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โข Introduction to Consumer Behavior
โข Understanding Consumer Decision Making Process
โข The Psychology of Marketing: Motivation, Perception, and Learning
โข Consumer Segmentation and Targeting Strategies
โข Consumer Perception and Attitudes
โข The Role of Culture, Social Class, and Family in Consumer Behavior
โข Market Research Methods and Techniques
โข Data Analysis for Market Research
โข Practical Applications of Consumer Behavior and Market Research
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