Executive Development Programme in Food Brand Innovation and Disruption
-- ViewingNowThe Executive Development Programme in Food Brand Innovation and Disruption is a certificate course designed to empower professionals in the food industry. In a rapidly evolving market, this program highlights the importance of innovation and disruption for business growth and sustainability.
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Food Brand Strategy & Positioning: This unit will cover the development of a strong and differentiated food brand strategy, including positioning, messaging, and target audience identification.
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Innovation in Food Products: This unit will focus on the creation of innovative food products that meet the changing needs and preferences of consumers, and stand out in a crowded marketplace.
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Food Packaging Design and Marketing: This unit will explore the importance of packaging design in creating a strong food brand, as well as the role of marketing in building brand awareness and driving sales.
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Disruption in the Food Industry: This unit will examine the key trends and disruptors in the food industry, including plant-based diets, clean labeling, and food delivery, and how to stay ahead of the curve in a rapidly changing market.
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Food Brand Leadership: This unit will develop leadership skills in the context of food brand management, including team building, decision making, and crisis management.
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Food Brand Financial Management: This unit will cover the financial aspects of food brand management, including budgeting, forecasting, and profit and loss management.
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Food Brand Internationalization: This unit will explore the opportunities and challenges of expanding a food brand into international markets, including cultural differences, regulations, and distribution channels.
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Sustainability in Food Brands: This unit will cover the role of sustainability in food branding, including the reduction of food waste, the use of sustainable packaging, and the promotion of ethical sourcing and production practices.
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