Certificate in Paid Search for Local Businesses
-- ViewingNowThe Certificate in Paid Search for Local Businesses is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly growing digital marketing industry. This course focuses on paid search advertising, a critical component of local business growth strategies.
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โข Unit 1: Introduction to Paid Search for Local Businesses
โข Unit 2: Keyword Research and Selection for Local PPC Campaigns
โข Unit 3: Crafting Effective Ad Copy for Local Businesses
โข Unit 4: Ad Extensions and Their Impact on Local Paid Search
โข Unit 5: Introduction to Google Ads and Microsoft Advertising Platforms
โข Unit 6: Setting Up and Managing Local PPC Campaigns
โข Unit 7: Location Targeting and Bid Adjustments for Local Businesses
โข Unit 8: Conversion Tracking and Attribution Models
โข Unit 9: Analyzing and Optimizing Local PPC Performance
โข Unit 10: Advanced Local Paid Search Strategies and Tactics
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