Global Certificate in Web Marketing & Digital Transformation
-- ViewingNowThe Global Certificate in Web Marketing & Digital Transformation is a comprehensive course designed to empower learners with essential skills for success in today's digital-first world. This course focuses on the latest trends and best practices in web marketing, analytics, and digital transformation, making it highly relevant and in-demand in various industries.
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โข Web Analytics Fundamentals: Understanding web analytics, metrics, and KPIs; setting up and tracking goals; analyzing user behavior; report interpretation and presentation.
โข Search Engine Marketing (SEM): Keyword research, ad copywriting, bid management, ad extensions, attribution models, Google Ads and Bing Ads campaigns.
โข Search Engine Optimization (SEO): On-page and off-page optimization techniques, keyword strategy, technical SEO, local SEO, link building, and content marketing.
โข Social Media Marketing: Platform selection, content strategy, advertising, community management, influencer marketing, and social listening.
โข Email Marketing: List building, automation, segmentation, personalization, campaign planning, deliverability, and analytics.
โข Content Marketing: Content strategy, creation, curation, distribution, repurposing, and measurement; storytelling and brand journalism.
โข User Experience (UX) Design: User-centered design principles, information architecture, interaction design, visual design, usability testing, and accessibility.
โข Conversion Rate Optimization (CRO): A/B testing, multivariate testing, funnel optimization, user research, persuasive design, and data-driven decision making.
โข Mobile Marketing: Mobile-first design, app store optimization, in-app marketing, push notifications, SMS marketing, and mobile advertising.
โข Digital Transformation Strategy: Digital maturity assessment, change management, organizational alignment, innovation culture, and measuring success.
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