Professional Certificate in Ad Measurement & Reporting
-- ViewingNowThe Professional Certificate in Ad Measurement & Reporting is a comprehensive course designed to provide learners with essential skills in ad measurement and analytics. In today's data-driven world, understanding how to measure and analyze advertising performance is crucial for any marketing professional.
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โข Basic Ad Metrics: Understanding Key Performance Indicators (CPM, CTR, CPC, CVR)
โข Ad Measurement Tools: Google Analytics, Adobe Analytics, Facebook Pixel
โข Setting up Ad Reporting: Creating and Configuring Dashboards
โข Data Analysis for Ad Measurement: Identifying Patterns and Trends
โข Multi-Channel Ad Reporting: Cross-Platform Measurement
โข Advanced Ad Metrics: Attribution, Lifetime Value (LTV), Return on Ad Spend (ROAS)
โข Privacy and Compliance in Ad Reporting: GDPR, CCPA
โข Communicating Ad Measurement Results: Best Practices for Data Visualization and Storytelling
โข Ad Fraud Detection and Prevention: Click Injection, Pixel Stuffing, Bots
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