Global Certificate in Sales & Marketing Technologies
-- ViewingNowThe Global Certificate in Sales & Marketing Technologies is a comprehensive course designed to meet the growing industry demand for professionals with expertise in modern sales and marketing techniques. This certificate course emphasizes the importance of technology in sales and marketing, focusing on data-driven decision making, automation tools, and digital platforms.
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⢠Sales Technologies Fundamentals: Understanding the latest sales technologies, including CRM systems, sales automation, and AI-powered sales tools.
⢠Digital Marketing: Learning the essentials of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
⢠Data Analytics for Sales & Marketing: Analyzing data to improve sales and marketing performance, including data visualization, A/B testing, and conversion rate optimization.
⢠Customer Relationship Management (CRM): Managing customer relationships using CRM systems, including Salesforce, HubSpot, and Microsoft Dynamics.
⢠Sales Enablement Technologies: Utilizing sales enablement tools, such as content management systems, sales readiness platforms, and sales engagement platforms.
⢠Marketing Automation: Automating marketing processes using tools like Marketo, Pardot, and Eloqua.
⢠Sales & Marketing Alignment: Aligning sales and marketing teams to improve revenue growth, including developing service level agreements (SLAs), sharing data, and coordinating campaigns.
⢠Ethics in Sales & Marketing Technologies: Understanding the ethical considerations of using sales and marketing technologies, including data privacy, transparency, and compliance with regulations like GDPR and CCPA.
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