Global Certificate in Strategic Management & Customer Experience

• Strategic Management Fundamentals: Understanding the strategic management process, including goal-setting, analysis, strategy formulation, and implementation.
• Customer Experience (CX) Management: Learning the principles of CX management, including customer journey mapping, voice of the customer programs, and customer-centric culture.
• Market Research and Analysis: Exploring techniques for gathering and analyzing market data to inform strategic decisions, including competitive analysis and segmentation.
• Innovation and Growth Strategies: Developing an innovation mindset and learning how to create and implement growth strategies that leverage new technologies and business models.
• Strategic Marketing: Understanding the role of marketing in strategic management, including positioning, branding, and integrated marketing communications.
• Digital Transformation and CX: Learning how digital technologies are transforming CX and how to leverage these technologies to create competitive advantage.
• Stakeholder Management: Developing skills in stakeholder analysis, engagement, and communication to ensure support for strategic initiatives.
• Change Management: Understanding the principles of change management and how to lead and implement change in organizations.
• Measurement and Evaluation: Learning how to measure and evaluate the success of strategic initiatives, including CX metrics and balanced scorecards.