Professional Certificate in Online Activism and Social Listening
-- ViewingNowThe Professional Certificate in Online Activism and Social Listening is a comprehensive course designed to empower learners with the skills necessary to drive change and make informed decisions in today's digital world. This course is of paramount importance as it equips learners with the ability to analyze social media trends, engage in meaningful online activism, and understand the impact of digital advocacy on society.
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Unit 1: Introduction to Online Activism • Understanding the role of online activism in modern social movements, the power of digital tools in mobilizing support, and the challenges and opportunities of online activism.
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Unit 2: Social Listening Basics • Learning the fundamentals of social listening, including monitoring social media conversations, analyzing data, and using insights to inform social activism strategies.
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Unit 3: Social Media Management for Activists • Mastering the art of social media management for activism, including creating and scheduling posts, analyzing engagement metrics, and building a strong online community.
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Unit 4: Hashtag Campaigns • Understanding the power of hashtags in online activism, creating effective hashtag campaigns, and measuring their impact.
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Unit 5: Online Advocacy Tools • Exploring various online advocacy tools, including petition platforms, fundraising tools, and virtual events software, and learning how to use them effectively.
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Unit 6: Digital Security for Activists • Protecting oneself and one's community from digital threats, including online harassment, doxxing, and surveillance.
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Unit 7: Legal and Ethical Considerations in Online Activism • Understanding the legal and ethical considerations of online activism, including privacy laws, intellectual property rights, and best practices for ethical online engagement.
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Unit 8: Evaluating Impact • Measuring the impact of online activism campaigns, including setting goals, tracking progress, and adjusting strategies as needed.
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Unit 9: Crisis Management in Online Activism • Handling crises in online activism, including managing negative feedback, addressing misinformation, and de-escalating conflicts.
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Unit 10: Future of Online Activism • Exploring the future of online activism, including emerging trends, technologies, and opportunities for innovation.
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