Professional Certificate in Social Media Analytics for Activewear
-- ViewingNowThe Professional Certificate in Social Media Analytics for Activewear is a comprehensive course designed to empower learners with the essential skills for career advancement in the activewear industry. This course highlights the importance of social media analytics in making informed business decisions, driving brand growth, and improving customer engagement.
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⢠Unit 1: Introduction to Social Media Analytics - Overview of social media analytics, its importance, and benefits for activewear brands.
⢠Unit 2: Social Media Metrics and KPIs - Identifying and understanding key performance indicators in social media analytics to measure success.
⢠Unit 3: Social Listening and Monitoring - The role of social listening and monitoring in shaping social media strategies and brand perception.
⢠Unit 4: Data Visualization and Reporting - Techniques for visualizing and presenting social media data in a clear and actionable way.
⢠Unit 5: Competitor Analysis and Benchmarking - Evaluating competitors' social media performance and learning from their strategies.
⢠Unit 6: Influencer Marketing and Analytics - Identifying and analyzing social media influencers to amplify brand reach and engagement.
⢠Unit 7: Sentiment Analysis and Crisis Management - Understanding customer sentiment and managing crises through social media analytics.
⢠Unit 8: Paid Social Media and Attribution Modeling - Measuring the impact of paid social media campaigns and attributing conversions to social media channels.
⢠Unit 9: Data-Driven Content Creation - Leveraging social media analytics for informed content creation and optimization.
⢠Unit 10: Ethics and Data Privacy in Social Media Analytics - Adhering to ethical guidelines and data privacy regulations in social media analytics.
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