Professional Certificate in UK Fashion Digital Marketing: Social Media Mastery
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⢠Unit 1: Introduction to Fashion Digital Marketing · Overview of the fashion industry, digital marketing principles, and the role of social media in brand promotion.
⢠Unit 2: Social Media Platforms in Fashion · Exploration of popular platforms (Instagram, TikTok, Pinterest, etc.), their unique features, and audience demographics.
⢠Unit 3: Content Creation for Fashion Brands · Techniques for creating engaging visuals, copywriting, and storytelling in the fashion context.
⢠Unit 4: Social Media Strategy Development · Defining objectives, target audience, and channel-specific strategies, including scheduling and analytics.
⢠Unit 5: Influencer Marketing in Fashion · Identifying, selecting, and collaborating with influencers to amplify brand reach and engagement.
⢠Unit 6: Social Media Advertising for Fashion Brands · Overview of paid social media campaigns, ad formats, targeting options, and performance tracking.
⢠Unit 7: Social Listening & Community Management · Monitoring online conversations, managing customer relationships, and handling crises.
⢠Unit 8: Data-Driven Decision Making · Leveraging social media analytics, insights, and trends to optimize marketing performance.
⢠Unit 9: Legal & Ethical Considerations · Understanding copyright, privacy, and disclosure rules in social media marketing.
⢠Unit 10: Future Trends in Fashion Digital Marketing · Emerging platforms, technologies, and best practices to stay ahead in the industry.
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