Executive Development Programme in Sales & Marketing Innovation
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⢠Sales Strategy and Planning: Understanding the market, setting sales goals, and developing strategies to reach them. Includes topics such as market research, sales forecasting, and territory management.
⢠Innovative Marketing Techniques: Exploring new and creative ways to reach and engage customers. Includes topics such as content marketing, social media marketing, and account-based marketing.
⢠Data-Driven Decision Making: Using data and analytics to inform sales and marketing decisions. Includes topics such as customer segmentation, lead scoring, and attribution modeling.
⢠Customer Relationship Management: Building and maintaining strong relationships with customers. Includes topics such as customer service, customer experience, and customer loyalty.
⢠Sales and Marketing Technology: Utilizing technology to improve sales and marketing efficiency and effectiveness. Includes topics such as marketing automation, CRM systems, and data analytics tools.
⢠Sales Leadership and Management: Developing the skills and knowledge necessary to lead and manage a sales team. Includes topics such as team building, performance management, and sales coaching.
⢠Ethical Sales and Marketing Practices: Understanding and adhering to ethical standards in sales and marketing. Includes topics such as transparency, privacy, and compliance.
⢠Innovation in Sales and Marketing: Staying up-to-date on the latest trends and innovations in sales and marketing. Includes topics such as artificial intelligence, virtual reality, and the Internet of Things.
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