Executive Development Programme in Lead Gen for Startups
-- ViewingNowThe Executive Development Programme in Lead Gen for Startups certificate course is a comprehensive program designed to meet the growing demand for effective lead generation strategies in the startup industry. This course emphasizes the importance of data-driven approaches, content marketing, and multi-channel campaigns to attract and retain customers, thereby driving business growth.
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⢠Lead Generation Fundamentals: Understanding the basics of lead generation, including definitions, concepts, and its importance in startups. ⢠Target Audience and Persona Development: Identifying and understanding the target audience, creating buyer personas, and aligning lead generation strategies accordingly. ⢠Content Marketing for Lead Gen: Leveraging content marketing to attract, engage, and convert leads, including blog posts, ebooks, webinars, and case studies. ⢠Search Engine Optimization (SEO): Optimizing websites and content for search engines to improve visibility, drive organic traffic, and generate leads. ⢠Email Marketing and Automation: Building and managing email campaigns, setting up automated workflows, and nurturing leads through the sales funnel. ⢠Social Media Lead Generation: Utilizing social media platforms for lead generation, including social selling, advertising, and influencer partnerships. ⢠Lead Scoring and Sales Handoff: Implementing lead scoring techniques, qualifying leads, and transitioning them to the sales team. ⢠Measurement and Analytics: Tracking and analyzing lead generation performance, setting up key performance indicators (KPIs), and optimizing strategies based on data-driven insights. ⢠Ethics and Compliance in Lead Gen: Adhering to data privacy regulations, ethical guidelines, and best practices in lead generation.
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