Global Certificate in Website Performance and Branding
-- ViewingNowThe Global Certificate in Website Performance and Branding is a comprehensive course designed to empower learners with essential skills to enhance website performance and strengthen branding strategies. In an era where online presence reigns supreme, this course's industry-demand is undeniable.
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⢠Website Performance Optimization: Understanding website performance metrics, optimizing front-end and back-end performance, image and video optimization, using caching and content delivery networks (CDNs).
⢠User Experience (UX) Design: Design principles for website usability, mobile-first design, information architecture, user interface (UI) design, creating wireframes and prototypes.
⢠Brand Identity and Strategy: Defining brand values, mission and vision, creating brand guidelines, brand positioning, brand messaging and tone of voice.
⢠Typography and Color Theory: Choosing and pairing fonts, typographic hierarchy, color theory principles, creating color palettes, accessibility and contrast.
⢠Visual Design and Imagery: Creating visual design systems, selecting and editing images, using icons and illustrations, designing data visualizations and charts.
⢠Conversion Rate Optimization (CRO): Understanding user behavior, A/B testing, designing calls-to-action, optimizing forms and checkout processes, measuring and analyzing conversion rates.
⢠Website Analytics: Setting up and tracking website analytics, interpreting data and insights, using data to make informed decisions, setting up and tracking conversion goals.
⢠Search Engine Optimization (SEO): Understanding search engine algorithms, keyword research, on-page and off-page optimization, local SEO, technical SEO.
⢠Social Media Marketing and Branding: Understanding social media platforms, creating social media content strategies, measuring and analyzing social media metrics, integrating social media with website branding.
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