Global Certificate in Ad Fraud: A Strategic Framework
-- ViewingNowThe Global Certificate in Ad Fraud: A Strategic Framework is a comprehensive course designed to address the growing challenge of ad fraud in the digital advertising industry. This course highlights the importance of understanding ad fraud and its impact on businesses, providing learners with strategic tools and methodologies to combat this issue.
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⢠Ad Fraud Fundamentals
⢠Types of Ad Fraud: Bot Traffic, Click Spam, Click Injection, SDK Spoofing
⢠Ad Fraud Detection Techniques: Rule-Based Systems, Machine Learning Models
⢠Measuring Ad Fraud: Attribution Models, Fraud Metrics
⢠Ad Fraud Prevention Strategies: Whitelists, Blacklists, Device Fingerprinting
⢠Ad Fraud Impact on Digital Marketing: Financial Losses, Brand Reputation, User Trust
⢠Ad Fraud Legal and Ethical Implications: Data Privacy, Industry Regulations
⢠Industry Response to Ad Fraud: Coalitions, Standards, Legislation
⢠Future Trends in Ad Fraud: Artificial Intelligence, Blockchain, Real-Time Monitoring
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