Certificate in Motion Graphics: Social Media Marketing Visuals
-- ViewingNowThe Certificate in Motion Graphics: Social Media Marketing Visuals course is a powerful program designed to equip learners with essential skills in creating visually engaging content for social media. This course emphasizes the importance of combining design principles, animation techniques, and storytelling to produce impactful marketing visuals that resonate with audiences.
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⢠Motion Graphics Fundamentals: This unit covers the basics of motion graphics, including keyframes, easing, and animation principles. Students will learn how to create simple animations using industry-standard software.
⢠Social Media Visual Guidelines: This unit focuses on the visual guidelines of various social media platforms, such as Facebook, Instagram, and Twitter. Students will learn about the optimal image sizes, aspect ratios, and formats for each platform.
⢠Storytelling with Motion Graphics: In this unit, students will learn how to tell stories with motion graphics by combining visuals, sound, and motion. Students will explore different narrative techniques, such as chronological order, flashbacks, and character development.
⢠Designing for Brand Consistency: This unit covers the importance of brand consistency in social media marketing visuals. Students will learn how to create motion graphics that align with a brand's visual identity, such as color palette, typography, and imagery.
⢠Animation Techniques for Social Media: This unit explores various animation techniques that are popular in social media marketing visuals, such as kinetic typography, motion graphics, and stop motion animation. Students will learn how to apply these techniques to create engaging and dynamic visuals.
⢠Optimizing Motion Graphics for Social Media: In this unit, students will learn how to optimize motion graphics for social media platforms, including file size, format, and compression. Students will also learn about the importance of accessibility and how to add captions and alt text to their visuals.
⢠Case Studies in Social Media Marketing Visuals: This unit examines real-world examples of successful social media marketing visuals. Students will analyze the visuals and identify the techniques and strategies used to create effective and engaging visuals.
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