Global Certificate Ad Fraud: International Perspectives
-- ViewingNowThe Global Certificate in Ad Fraud: International Perspectives is a comprehensive course that addresses the critical issue of ad fraud in the global digital advertising industry. This course is essential for marketers, advertisers, publishers, and analysts seeking to combat sophisticated ad fraud schemes that cost the industry billions annually.
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⢠Understanding Ad Fraud: An Overview
⢠Types of Ad Fraud: Invalid Traffic, Bots, and Click Farms
⢠Ad Fraud Detection Techniques: Machine Learning and AI
⢠Global Ad Fraud Trends and Statistics
⢠International Laws and Regulations Governing Ad Fraud
⢠The Role of Advertisers, Publishers, and Ad Networks in Combating Ad Fraud
⢠Cross-Device and Cross-Platform Ad Fraud: Challenges and Solutions
⢠Case Studies: Real-World Examples of Ad Fraud and Mitigation Strategies
⢠Ethical Considerations in Ad Fraud Prevention
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