Global Certificate in Ad Tech & Automation
-- ViewingNowThe Global Certificate in Ad Tech & Automation is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising technology and automation industry. This course is critical for professionals seeking to stay ahead in a competitive market, where companies are increasingly relying on Ad Tech to optimize their advertising strategies.
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⢠Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
⢠Data Management Platforms (DMPs): Learning how data management platforms collect, organize, and activate audience data for more effective ad targeting.
⢠Demand Side Platforms (DSPs): Exploring the role of demand side platforms in programmatic advertising, including campaign management, bidding strategies, and optimization techniques.
⢠Supply Side Platforms (SSPs): Delving into the world of supply side platforms, including inventory management, yield optimization, and ad serving technologies.
⢠Ad Verification & Fraud Prevention: Understanding the importance of ad verification and fraud prevention, including viewability, brand safety, and fraud detection techniques.
⢠Cross-Device Tracking & Targeting: Learning how to track and target users across multiple devices, including cookie syncing, device graphs, and probabilistic vs. deterministic approaches.
⢠Ad Attribution & Analytics: Exploring the latest trends in ad attribution and analytics, including multi-touch attribution, attribution modeling, and data-driven attribution.
⢠Ad Creatives & Dynamic Creative Optimization (DCO): Delving into the world of ad creatives, including design principles, rich media formats, and dynamic creative optimization techniques.
⢠Privacy & Compliance: Understanding the complex regulatory landscape of advertising technology, including GDPR, CCPA, and other data privacy laws.
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