Executive Development Programme in Mobile Ad Targeting for Performance
-- ViewingNowThe Executive Development Programme in Mobile Ad Targeting for Performance is a certificate course designed to equip learners with essential skills for career advancement in the rapidly evolving mobile advertising industry. This programme emphasizes the importance of data-driven decision-making and mobile ad targeting strategies for performance optimization.
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⢠Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the differences between various ad formats and the importance of targeting in mobile advertising.
⢠Data Analysis for Mobile Ad Targeting: Learning how to analyze data to identify trends, patterns, and insights that can inform mobile ad targeting strategies.
⢠User Segmentation and Personas: Creating user segments and personas to better understand and target specific mobile audiences.
⢠Location-Based Targeting: Exploring the use of location data to target mobile users based on their physical location and behavior.
⢠Behavioral Targeting: Understanding how to use user behavior data to inform mobile ad targeting strategies.
⢠Cross-Device Targeting: Learning how to target users across multiple devices, including mobile, desktop, and connected TV.
⢠Programmatic Advertising and Mobile: Exploring the role of programmatic advertising in mobile ad targeting and how to use programmatic platforms to execute mobile ad campaigns.
⢠Mobile Ad Measurement and Optimization: Understanding how to measure the effectiveness of mobile ad campaigns and optimize targeting strategies based on performance data.
Note: The above list is not exhaustive and the actual units of an Executive Development Programme in Mobile Ad Targeting for Performance may vary based on specific learning objectives and the needs of the target audience.
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