Executive Development Programme in Mobile Marketing and Advertising
-- ViewingNowThe Executive Development Programme in Mobile Marketing and Advertising is a certificate course designed to empower professionals with the necessary skills to excel in the rapidly evolving mobile marketing industry. With the exponential growth of mobile devices, there is an increasing demand for experts who can create and implement effective mobile marketing strategies.
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⢠Mobile Marketing Fundamentals: Understanding the mobile marketing landscape, mobile consumer behavior, and the role of mobile in the marketing mix.
⢠Mobile Advertising Formats: Exploring various mobile ad formats such as banner ads, interstitial ads, native ads, video ads, and rich media ads.
⢠Mobile Advertising Platforms: Learning about different mobile ad platforms, including demand-side platforms (DSPs), supply-side platforms (SSPs), and ad networks.
⢠Mobile Programmatic Advertising: Understanding programmatic advertising, its benefits, and how it works in the mobile context.
⢠Mobile Ad Campaign Management: Learning how to plan, execute, and measure mobile ad campaigns using various ad campaign management tools.
⢠Mobile Analytics: Exploring mobile analytics tools and techniques, including mobile app analytics, mobile web analytics, and mobile attribution.
⢠Mobile User Acquisition and Engagement: Learning how to acquire and engage mobile users through various channels, including app store optimization (ASO), mobile push notifications, and in-app messaging.
⢠Mobile Privacy and Compliance: Understanding mobile privacy regulations, such as GDPR and CCPA, and how to ensure compliance in mobile advertising.
⢠Mobile Marketing Trends and Innovations: Keeping up-to-date with the latest mobile marketing trends, such as augmented reality (AR), virtual reality (VR), and chatbots.
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