Certificate in Ad Targeting and Media Buying
-- ViewingNowThe Certificate in Ad Targeting and Media Buying is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad targeting and media buying strategies, which are critical components of successful digital campaigns.
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⢠Understanding Ad Targeting
⢠Demographics and Psychographics in Ad Targeting
⢠Behavioral Targeting and Retargeting
⢠Contextual and Semantic Targeting
⢠Programmatic Media Buying
⢠Real-Time Bidding (RTB) and Automated Media Buying
⢠Ad Placement and Optimization
⢠Measuring Ad Effectiveness and ROI
⢠Cross-Channel Ad Targeting Strategies
⢠Ethical Considerations in Ad Targeting and Media Buying
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