Advanced Certificate in Paid Advertising for EdTech
-- ViewingNowThe Advanced Certificate in Paid Advertising for EdTech is a comprehensive course designed to empower professionals with the skills required to excel in the rapidly growing EdTech industry. This certificate course emphasizes the importance of paid advertising in driving growth and revenue for EdTech companies.
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⢠Advanced Google Ads & Search Engine Marketing: This unit will cover advanced strategies for Google Ads, focusing on search engine marketing (SEM) techniques to reach and convert EdTech prospects.
⢠Facebook, Instagram, & LinkedIn Ads: Learn to create and manage successful ad campaigns on popular social media platforms, tailored for EdTech businesses.
⢠Programmatic Advertising & Real-Time Bidding (RTB): Understand programmatic advertising, the automation of buying and selling ad inventory, and RTB to optimize ad spend and targeting.
⢠Advanced Retargeting & Audience Segmentation: Explore advanced techniques in retargeting and audience segmentation for highly-targeted and effective ad campaigns.
⢠Measuring & Optimizing Ad Performance: Learn to use data-driven approaches to measure and optimize ad performance using key performance indicators (KPIs) and attribution modeling.
⢠Video Advertising for EdTech: Master the art of video advertising on platforms like YouTube, Vimeo, and other streaming services to increase brand awareness and user engagement.
⢠Mobile Advertising Strategies: Discover the most effective mobile advertising methods and optimize campaigns for smartphones and tablets, ensuring maximum reach and impact.
⢠Legal & Ethical Considerations in Paid Advertising: Understand the legal and ethical implications of paid advertising, ensuring adherence to regulations, best practices, and industry standards.
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