Global Certificate in Performance-Based EdTech Marketing
-- ViewingNowThe Global Certificate in Performance-Based EdTech Marketing is a comprehensive course designed to meet the growing industry demand for experts who can effectively market educational technology products. This certificate course emphasizes performance-based marketing strategies, equipping learners with essential skills to drive results in the EdTech sector.
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⢠Performance-Based EdTech Marketing Fundamentals: Understanding the basics of performance-based marketing, its importance in the EdTech industry, and how it differs from traditional marketing methods.
⢠Target Audience Segmentation: Identifying and understanding the unique needs and pain points of different customer segments within the EdTech market.
⢠Value Proposition Development: Creating a compelling value proposition for EdTech products that resonates with the target audience and highlights their unique benefits.
⢠Data-Driven Decision Making: Utilizing data analytics tools and techniques to measure and optimize marketing campaigns, and make data-driven decisions to improve ROI.
⢠Search Engine Optimization (SEO): Optimizing EdTech product websites and content for search engines to improve visibility, attract organic traffic, and generate leads.
⢠Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with the target audience, and drive conversions.
⢠Email Marketing: Building and managing email lists, creating engaging email campaigns, and using automation tools to nurture leads and convert them into paying customers.
⢠Content Marketing: Creating and distributing high-quality, relevant content to attract and retain a clearly defined audience, and drive profitable customer action.
⢠Performance Metrics and KPIs: Defining and tracking key performance metrics and KPIs to measure the success of marketing campaigns and make data-driven decisions to improve ROI.
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