Executive Development Programme in EdTech Marketing Strategy
-- ViewingNowThe Executive Development Programme in EdTech Marketing Strategy certificate course is a vital step for professionals seeking to excel in the rapidly growing education technology sector. This program addresses the increasing industry demand for experts who can effectively market EdTech products and services to drive growth and impact.
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⢠EdTech Marketing Fundamentals: Understanding the unique aspects of marketing in the education technology industry, including target audiences, value propositions, and key differentiators.
⢠Buyer Personas and Customer Journey Mapping: Identifying and understanding key stakeholders and decision-makers in EdTech purchasing, and mapping out their decision-making processes.
⢠Content Marketing and Storytelling: Developing and executing a content marketing strategy to engage and educate potential customers, including thought leadership, case studies, and success stories.
⢠Digital Marketing Channels in EdTech: Leveraging digital marketing channels to reach and convert potential customers, including email marketing, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
⢠Data-Driven Marketing in EdTech: Using data and analytics to inform marketing decisions, including website analytics, customer relationship management (CRM) systems, and marketing automation platforms.
⢠Marketing Budgeting and ROI in EdTech: Allocating resources effectively to maximize return on investment (ROI), and measuring the effectiveness of marketing campaigns through key performance indicators (KPIs).
⢠Marketing Strategy in International EdTech Markets: Adapting marketing strategies to different cultural, regulatory, and competitive environments in international EdTech markets.
⢠Sales and Marketing Alignment in EdTech: Ensuring sales and marketing teams are aligned and working together effectively to drive revenue growth and customer success.
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