Executive Development Programme in Segmentation for the Modern Enterprise
-- ViewingNowThe Executive Development Programme in Segmentation for the Modern Enterprise is a certificate course designed to teach learners the essential skill of market segmentation. This program is crucial in today's business landscape, where companies must target their offerings to specific customer groups to remain competitive.
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⢠Introduction to Market Segmentation: Understanding the concept of market segmentation, its importance, and the different types of segmentation strategies.
⢠Segmentation Criteria: Identifying the criteria for segmenting markets, including demographics, psychographics, behavior, and geographics.
⢠Data Analysis for Segmentation: Using data analysis techniques to segment markets, including cluster analysis and factor analysis.
⢠Segmentation in the Digital Age: Exploring the impact of digital technology on market segmentation and the use of big data and machine learning algorithms.
⢠Targeting and Positioning: Developing targeting and positioning strategies based on market segmentation insights.
⢠Segmentation in B2B Markets: Understanding the unique challenges of segmenting business-to-business markets and the importance of firmographics.
⢠Segmentation in Service Industries: Examining the special considerations required when segmenting service industries, including the role of customer satisfaction and loyalty.
⢠Segmentation in International Markets: Exploring the challenges of segmenting international markets and the importance of cultural and economic factors.
⢠Measuring Segmentation Success: Evaluating the effectiveness of segmentation strategies and measuring their impact on business performance.
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