Global Certificate in Modern Ad Technologies
-- ViewingNowThe Global Certificate in Modern Ad Technologies is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic advertising industry. This course is critical in a world where technology drives advertising, and businesses demand professionals who can leverage these tools to drive growth.
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⢠Programmatic Advertising: Understanding the basics, benefits, and challenges of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting. ⢠Data Management Platforms (DMPs): Learning the essentials of data management platforms, data collection, segmentation, and activation for more effective ad campaigns. ⢠Demand Side Platforms (DSPs): Diving into demand side platforms, exploring the functionalities, advantages, and strategies for optimal media buying. ⢠Supply Side Platforms (SSPs): Examining supply side platforms, ad inventory management, yield optimization, and the role of SSPs in the programmatic ecosystem. ⢠Ad Exchanges: Investigating ad exchanges, their role in programmatic advertising, and how they facilitate transactions between buyers and sellers. ⢠Cross-Channel Advertising Technologies: Mastering cross-channel advertising technologies, strategies, and best practices to deliver seamless and personalized user experiences. ⢠Mobile Advertising Technologies: Exploring mobile advertising technologies, in-app advertising, mobile web, and attribution models to maximize mobile marketing efforts. ⢠Video Advertising Technologies: Delving into video advertising technologies, video ad formats, programmatic video, and performance measurement. ⢠Identity Resolution and Cross-Device Tracking: Understanding identity resolution, cross-device tracking, and privacy regulations in the context of modern ad technologies.
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