Certificate in Consumer Behavior and Market Research Fundamentals
-- ViewingNowThe Certificate in Consumer Behavior and Market Research Fundamentals is a comprehensive course designed to equip learners with essential skills in understanding consumer behavior and market research techniques. This course emphasizes the importance of analyzing market trends, consumer preferences, and buying patterns to make informed business decisions.
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⢠Introduction to Consumer Behavior
⢠Understanding Consumer Decision Making Process
⢠The Psychology of Marketing: Motivation, Perception, and Learning
⢠Consumer Segmentation and Targeting Strategies
⢠Consumer Perception and Attitudes
⢠The Role of Culture, Social Class, and Family in Consumer Behavior
⢠Market Research Methods and Techniques
⢠Data Analysis for Market Research
⢠Practical Applications of Consumer Behavior and Market Research
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