Executive Development Programme in Biotech Pricing for Success
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⢠Biotech Pricing Fundamentals: Understanding the basics of biotech pricing, including the factors that influence pricing, pricing strategies, and the regulatory environment.
⢠Market Analysis for Biotech Pricing: Analyzing market trends, competition, and customer needs to inform biotech pricing decisions.
⢠Value-Based Pricing in Biotech: Exploring the concept of value-based pricing, how to determine the value of a biotech product, and how to use this information to set prices.
⢠Cost-Plus Pricing in Biotech: Understanding the cost-plus pricing method, how to calculate costs, and how to use this information to set prices.
⢠Pricing Psychology for Biotech: Examining the psychological factors that influence purchasing decisions and how to use this information to set prices that are attractive to customers.
⢠Pricing Models for Biotech: Exploring different pricing models, including subscription-based pricing, tiered pricing, and pay-per-use pricing.
⢠Pricing Negotiations in Biotech: Learning how to negotiate prices with customers and other stakeholders, including tips and strategies for successful negotiations.
⢠Pricing Analytics for Biotech: Understanding how to use data and analytics to inform pricing decisions, including how to track pricing performance and make adjustments as needed.
⢠Pricing Ethics in Biotech: Discussing the ethical considerations involved in biotech pricing, including issues related to patient access, affordability, and transparency.
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