Advanced Certificate in Marketing Analytics with Power BI

Name: Advanced Certificate in Marketing Analytics with Power BI
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The Advanced Certificate in Marketing Analytics with Power BI is a comprehensive course designed to equip learners with critical marketing analytics skills. In an era where data-driven decision-making is paramount, this course meets the rising industry demand for professionals who can interpret and apply marketing data effectively.

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이 과정에 대해

This certificate course not only covers essential marketing analytics concepts but also provides hands-on experience with Power BI, a leading data visualization tool. Learners will gain expertise in creating compelling data stories, identifying marketing trends, and making data-driven strategic decisions. By completing this course, learners will be able to demonstrate a deep understanding of marketing analytics, a highly sought-after skill in today's job market. This will significantly enhance their career advancement opportunities, whether in marketing, data analysis, or management roles.

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과정 세부사항

• Advanced Marketing Analytics: An in-depth exploration of marketing analytics, focusing on statistical analysis, data mining, and predictive modeling to optimize marketing strategies.
• Data Visualization with Power BI: Learn to present data in a visually appealing and understandable format, utilizing Power BI's data visualization capabilities.
• Data Modeling and Transformation: Understand the process of data modeling and transformation, including data cleansing, ETL processes, and creating efficient data models in Power BI.
• Marketing KPIs and Metrics: Dive into the world of marketing key performance indicators (KPIs) and metrics, and learn how to effectively measure marketing success.
• Segmentation and Customer Analytics: Study customer segmentation techniques, including clustering and predictive analytics, to better understand and target customers.
• Web Analytics and Digital Marketing: Examine web analytics and digital marketing strategies, including tracking website performance, social media analytics, and A/B testing.
• Marketing Attribution and ROI Analysis: Learn how to determine the return on investment (ROI) for marketing campaigns, and how to effectively attribute marketing results to different channels.
• Power BI Desktop & Power BI Service: Master the use of Power BI Desktop and Power BI Service, including creating reports, publishing dashboards, and collaborating with team members.
• Power Query and DAX: Understand the advanced functions of Power Query and Data Analysis Expressions (DAX) to perform complex data manipulation and calculations in Power BI.

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