• Email Deliverability Fundamentals: Understanding deliverability, its importance, and the factors that affect it. • Email List Hygiene: Practices to maintain a clean and engaged email list, including list segmentation and list cleaning techniques. • Authentication Best Practices: Implementing SPF, DKIM, and DMARC records to improve email deliverability. • Content Best Practices: Crafting engaging, relevant, and personalized email content that resonates with subscribers. • Subject Line Optimization: Writing compelling subject lines that increase open rates and reduce spam filtering. • Avoiding Spam Traps: Understanding what spam traps are and best practices to avoid them. • Monitoring and Measuring Deliverability: Tools and techniques to monitor and measure email deliverability, including bounce rates, open rates, and spam complaint rates. • Handling Bounced Emails: Strategies for handling bounced emails, including identifying hard and soft bounces, and suppressing invalid email addresses. • Managing Spam Complaints: Techniques to manage and reduce spam complaints, including providing clear opt-out options and handling spam complaints promptly.