Global Certificate in Ad Tech Platform Integration
-- ViewingNowThe Global Certificate in Ad Tech Platform Integration is a crucial course designed to meet the growing industry demand for experts who can integrate and manage complex ad technology platforms. This certificate course emphasizes the importance of Ad Tech integration, a key aspect of digital advertising, and equips learners with essential skills for career advancement in this field.
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Unit 1: Introduction to Ad Tech Platform Integration
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Unit 2: Understanding Ad Tech Ecosystems
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Unit 3: Data Management Platforms (DMPs)
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Unit 4: Demand Side Platforms (DSPs)
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Unit 5: Supply Side Platforms (SSPs)
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Unit 6: Ad Exchanges and Ad Networks
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Unit 7: Ad Server Integration
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Unit 8: Cross-Device Tracking and Targeting
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Unit 9: Ad Fraud Prevention and Quality Assurance
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Unit 10: Performance Optimization and Reporting
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