Global Certificate in CRO Fundamentals: Actionable Insights
-- ViewingNowThe Global Certificate in CRO Fundamentals: Actionable Insights is a comprehensive course designed to equip learners with the essential skills required in Conversion Rate Optimization (CRO). This certification program underscores the importance of data-driven decision-making and provides a solid foundation in CRO strategies, techniques, and tools.
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⢠Introduction to Conversion Rate Optimization (CRO): Understanding the basics of CRO, its importance, and how it contributes to overall business growth. ⢠Analytics and Data Analysis: Utilizing tools like Google Analytics, Hotjar, and others to collect and analyze data for informed decision-making in CRO. ⢠User Research and Experience (UX): Learning methods for conducting user research, creating user personas, and applying UX principles to optimize conversion rates. ⢠A/B Testing and Multivariate Testing: Implementing A/B and multivariate testing to compare different versions of a webpage and determine which one performs better. ⢠Copywriting and Persuasive Design: Understanding the role of copy in conversion optimization, crafting persuasive headlines, and designing pages for maximum impact. ⢠Website Speed Optimization: Improving website load times to reduce bounce rates and increase user engagement. ⢠Responsive Design and Mobile Optimization: Ensuring that websites are optimized for all devices, particularly mobile, to cater to the growing number of mobile users. ⢠Conversion Funnel Analysis and Optimization: Analyzing and optimizing the conversion funnel to increase the likelihood of users completing desired actions.
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