Executive Development Programme in Senior Health: Media Advocacy
-- ViewingNowThe Executive Development Programme in Senior Health: Media Advocacy is a certificate course designed to empower professionals with the skills to drive change in senior health through strategic media engagement. This program is crucial in an age where effective communication and media advocacy are vital for shaping healthcare policies and public opinion.
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⢠Media Advocacy Fundamentals: Understanding the role of media in shaping health policy, building a successful media advocacy strategy, engaging with journalists and media professionals.
⢠Health Policy Landscape: Overview of the senior health policy landscape, key players and stakeholders, current policy issues and debates, the role of evidence in policy making.
⢠Media Production Skills: Developing skills in writing press releases, op-eds, and social media content, creating compelling visuals and multimedia content, using data and storytelling to make a persuasive case.
⢠Media Relations Management: Building and maintaining relationships with journalists, pitching stories and ideas to the media, handling media interviews and press conferences, managing crisis communications.
⢠Digital Advocacy: Leveraging social media and other digital tools for advocacy, building online communities and networks, measuring the impact of digital campaigns.
⢠Policy Analysis and Influence: Analyzing health policies and regulations, identifying opportunities for advocacy and influence, engaging with policymakers and influencers, building coalitions and partnerships.
⢠Ethics and Professionalism: Understanding ethical considerations in media advocacy, maintaining professionalism and integrity in all communications and interactions.
⢠Case Studies and Best Practices: Examining successful media advocacy campaigns in senior health, learning from best practices and applying lessons to real-world scenarios.
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