Masterclass Certificate in Small Business Content Strategy
-- ViewingNowThe Masterclass Certificate in Small Business Content Strategy is a comprehensive course designed to empower learners with the essential skills to excel in content strategy for small businesses. This program emphasizes the importance of content strategy in today's digital age, where businesses rely heavily on effective communication to engage customers and drive growth.
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⢠Content Audit: Understanding and Evaluating Existing Content
⢠Developing a Content Strategy: Goals, Buyer Personas, and Messaging
⢠The Power of Storytelling in Small Business Content Strategy
⢠SEO for Small Business: Keyword Research and On-page Optimization
⢠Content Creation: Blogs, Social Media, Email, and Video
⢠Content Calendar and Workflow Management
⢠Measuring Success: Key Performance Indicators (KPIs) and Data Analysis
⢠Content Amplification: Paid, Owned, and Earned Media
⢠Legal and Ethical Considerations in Content Strategy
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