Executive Development Programme in Marketing Innovation with AI
-- ViewingNowExecutive Development Programme in Marketing Innovation with AI In an era driven by digital transformation and AI, this certificate course is designed to empower marketing professionals with the latest tools and techniques to drive innovation. The programme highlights the importance of AI in marketing, addressing industry demand for experts who can leverage AI to make data-driven decisions, enhance customer experiences, and improve marketing ROI.
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⢠Marketing Innovation Fundamentals: Understanding the basics of marketing innovation, its importance, and how it drives business growth.
⢠Artificial Intelligence (AI) in Marketing: Overview of AI technology and its applications in marketing, including machine learning, natural language processing, and predictive analytics.
⢠Data-Driven Marketing: Utilizing data analytics to inform marketing strategies and improve customer targeting, segmentation, and personalization.
⢠AI-Powered Customer Experience (CX): Leveraging AI to enhance customer experiences, improve customer service, and increase customer engagement and loyalty.
⢠Marketing Ethics and AI: Examining the ethical considerations of using AI in marketing, including data privacy, bias, and transparency.
⢠Marketing Innovation Tools and Technologies: Exploring the latest marketing innovation tools and technologies, including AI-powered platforms and software.
⢠Innovation Strategy and Planning: Developing a marketing innovation strategy and plan, including setting goals, identifying opportunities, and measuring success.
⢠AI-Powered Content Creation and Distribution: Utilizing AI to create and distribute personalized content that resonates with customers and drives engagement.
⢠AI-Powered Social Media Marketing: Leveraging AI to optimize social media marketing efforts, including social listening, content creation, and influencer marketing.
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