Executive Development Programme Mobile Analytics & Strategy
-- ViewingNowThe Executive Development Programme in Mobile Analytics & Strategy is a certificate course that empowers learners with essential skills for career advancement in the rapidly evolving mobile industry. This programme highlights the importance of mobile analytics in making informed business decisions, driving growth, and improving user engagement.
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⢠Mobile Analytics Fundamentals: Understanding the basics of mobile analytics, data collection, and analysis.
⢠Mobile Metrics & KPIs: Key performance indicators (KPIs) and metrics to track for mobile apps, such as user acquisition, engagement, and retention.
⢠Data Visualization & Reporting: Techniques for presenting mobile analytics data in a clear and actionable manner, including data visualization and reporting best practices.
⢠User Behavior Analysis: Analyzing user behavior and mobile app usage patterns to gain insights and optimize the user experience.
⢠A/B Testing & Experimentation: Conducting A/B tests and experiments to optimize mobile app features, design, and functionality.
⢠Mobile Marketing Analytics: Tracking and analyzing mobile marketing campaigns, including push notifications, in-app messages, and email campaigns.
⢠Mobile Attribution & Fraud Detection: Understanding mobile attribution and detecting fraudulent activity in mobile app installs and user behavior.
⢠Privacy & Security in Mobile Analytics: Ensuring data privacy and security in mobile analytics, including compliance with regulations such as GDPR and CCPA.
⢠Mobile Analytics Tools & Platforms: Overview and comparison of popular mobile analytics tools and platforms, such as Google Analytics, Firebase, and Mixpanel.
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