Certificate in Mobile Ad Campaign Efficiency
-- ViewingNowThe Certificate in Mobile Ad Campaign Efficiency is a highly relevant course designed to equip learners with the skills necessary to excel in today's mobile-first world. This course focuses on mobile ad campaign efficiency, an essential skill for digital marketers in any industry.
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GBP £ 140
GBP £ 202
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⢠Mobile Ad Campaign Fundamentals: Understanding the basics of mobile ad campaigns, including the benefits and challenges, and how they fit into the broader digital marketing landscape. ⢠Targeting and Audience Segmentation: Identifying and reaching the right audience for mobile ad campaigns through effective targeting strategies and audience segmentation techniques. ⢠Creative Development for Mobile Ads: Designing compelling and engaging mobile ads that capture attention and drive action, including best practices for ad format, copy, and visuals. ⢠Mobile Ad Campaign Optimization: Continuously improving mobile ad campaigns through data analysis, testing, and optimization, with a focus on maximizing ROI and campaign efficiency. ⢠Mobile Advertising Platforms and Tools: Exploring the various mobile advertising platforms and tools available, including demand-side platforms (DSPs), mobile ad networks, and mobile ad exchanges. ⢠Mobile Attribution and Tracking: Measuring and tracking the success of mobile ad campaigns, including attribution models, tracking pixels, and mobile analytics tools. ⢠Mobile Advertising Compliance and Ethics: Understanding the legal and ethical considerations around mobile advertising, including privacy regulations, ad fraud, and viewability standards.
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