Global Certificate in Creative Advertising and Brand Building

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Creative Concept Development: This unit will cover the process of generating and developing creative concepts for advertising campaigns.
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Brand Strategy: This unit will focus on creating effective brand strategies, including brand positioning, messaging, and target audience identification.
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Advertising Copywriting: This unit will teach students the art of writing compelling and persuasive advertising copy that resonates with the target audience.
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Visual Design for Advertising: This unit will cover the principles of visual design as they apply to advertising, including typography, layout, and color theory.
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Digital Advertising: This unit will explore the latest trends and best practices in digital advertising, including social media, search engine marketing, and display advertising.
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Advertising Campaign Planning: This unit will cover the process of planning and executing effective advertising campaigns, including setting campaign objectives, identifying the target audience, selecting the appropriate media channels, and measuring campaign performance.
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Brand Identity and Storytelling: This unit will focus on creating a strong brand identity and story that connects with the audience and differentiates the brand in the marketplace.
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Creative Brand Building: This unit will cover the process of building and maintaining a strong brand through creative advertising and marketing efforts.
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Advertising Research and Analysis: This unit will teach students how to conduct research and analyze data to inform advertising and brand building strategies.