Global Certificate in UX Data Analytics & Customer Insights
-- ViewingNowThe Global Certificate in UX Data Analytics & Customer Insights is a comprehensive course designed to equip learners with essential skills in user experience (UX) data analysis and customer insights. In today's data-driven world, understanding user behavior and leveraging data analytics is crucial for businesses to thrive.
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⢠Introduction to UX Data Analytics: Understanding the basics of UX data analytics, its importance, and how it contributes to user experience design.
⢠User Research Methods: Exploring various user research techniques, including surveys, interviews, and usability testing.
⢠Data Collection and Analysis: Learning to gather, organize, and analyze UX data using quantitative and qualitative methods.
⢠Customer Insights and Segmentation: Identifying customer needs, preferences, and behaviors to create personalized experiences and effective segmentation strategies.
⢠UX Metrics and KPIs: Measuring and tracking user experience performance, and understanding the key performance indicators that matter.
⢠Data Visualization: Presenting UX data in a clear and compelling way using charts, graphs, and other visualization techniques.
⢠Statistical Analysis and Hypothesis Testing: Applying statistical methods to UX data, and understanding how to test hypotheses and draw conclusions.
⢠Ethics in UX Data Analytics: Ensuring that UX data analytics practices are ethical, legal, and respect user privacy.
⢠Communicating Insights to Stakeholders: Effectively communicating UX data insights to stakeholders, including designers, product managers, and executives.
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